The aim of the project was economic promotion of Mazovia region and its economic potential along with the strengthening of the Mazovia brand. Mazovia was presented as a region of modern economic solutions, in particular in the scope of innovative activity, and as a place attractive for business, i.e. continuously attracting foreign capital. During the project implemented by ARMSA in the years 2012-2015, Mazovian entrepreneurs from priority industries participated in international and national trade fair events, economic missions, seminars and economic forums. A promotional campaign of the region was carried out in the television, internet and press. The region participated in global exhibitions, e.g. EXPO.
The project was co-financed from the resources of the Regional Operational Programme for the Mazowieckie Voivodeship 2007-2013 and from the state budget.